Indian travellers explore the uncharted and searched over 200 destinations in the first half of 2015. It has also been observed that emerging, off the bean track destinations such as Ireland, Sweden and Greece are preferred over all time favourites.
New Delhi, August, 2015: According to Skyscanner, a leading global travel search engine, Indian travellers are the most experimental travellers in Asia-Pacific. Sharing its throne with Australia, Indonesia and Japan, Indians have searched for 231 different countries around the world in the first half of 2015 . Indians have been opting for upcoming yet picturesque destinations like Ireland, Sweden, Greece, Switzerland and Japan, which has a true sense of place, history and authenticity.
“The Indian travel landscape is evolving and is witnessing a change in travel sentiments in a robust manner. In the spirit of exploration, Indians are looking for more unfrequented destinations. The diversification in destinations indicates a greater sense of adventurism, and should be heartening for the India tourism industry as a whole. With Skyscanner’s search “Everywhere” feature, travellers can search anywhere in the world for inspiration. With Skyscanner’s Best Time to Book interactive tool and “Price Alerts”, travellers can find their dream destination at the best possible price.” said Kavitha Gnanamurthy, Senior Marketing Manager, Skyscanner India.
Thrust for Exploration
Skyscanner’s data suggests that Indian travellers are heading to countries that offer an array of tourist attractions, unexplored terrains, vast landscapes, cultures, and rich heritage. Ireland, a rugged and romantic island with landscapes steeped in geological richness, has witnessed a 110% YoY growth in searches and is one of the emerging destinations for Indian travellers this year. With snow-capped peaks, wandering reindeers in deep green forests and the 24-hour daylight of the midnight sun, Sweden has witnessed a 106% YoY increase in searches. Greece (77%), Switzerland (15%) and Japan (12%) are some of the other countries that have piqued travellers’ curiosity this year.
APAC Travel Wars
While Indians, Australians, Indonesians and Japanese are searching for the most destinations amongst the Asia-Pacific region, travel enthusiasts of other nations are not far behind. With 230 searches, Hong Kong, Malaysia, Singapore and South Korea share the second spot in the list of experimental travellers in the Asia-Pacific region. Taiwan ranks third with 229 searches, followed by Philippines and Vietnam with 228 and 227 searches respectively.
|Ranking||Travellers from||No. of Countries searched (Jan – Jul 2015)|
|1st||India, Australia, Indonesia and Japan||231|
|2nd||Hong Kong, Malaysia, Singapore and South Korea||230|