New Delhi, April 22nd, 2014: Joining in on the cricket frenzy, global travel search website Skyscanner, announced its foray into this year’s IPL season by signing up as The Official Travel Partner of the Delhi Daredevils during the 7th edition of the IPL.
As part of the association, Skyscanner will be also be launching a consumer activation campaign, offering fans a variety of exciting offers and contests to give them a chance to win and get them up close and personal with their Delhi Daredevils.
Commenting on the sponsorship deal, Kavitha Gnanamurthy, Senior Marketing Manager, Skyscanner India said, “We are delighted to announce our partnership with the Delhi Daredevils as their official travel partners. IPL is a perfect blend of the twin passions of cricket and travel as fans follow their favourite teams across different parts of the country to cheer and support them. This association would allow us to reach out to millions of IPL fans, empowering them with the tools to search for the most economical fares from over a thousand airline and travel sites so that they can follow their favourite teams without burning a hole in their pocket. We look forward to a successful association with the Delhi Daredevils throughout the tournament.”
She further adds, “The first leg of the IPL is being played in UAE boosting travel between the two countries. There has been consistent growth in searches for flights to UAE from India since Feb 2014 and we, at Skyscanner, have noticed a 360% increase in search volume for flights from India to UAE for March over Feb 2014”.
Commenting on the association, Mr. Hemant Dua, CEO, Delhi Daredevils said, “We welcome leading global travel brand like Skyscanner, who joins us as the travel sponsor for the Delhi Daredevils. DD fans can now look forward to a refreshed experience while booking their travel, cheering and following their Delhi Daredevils team across the country. We look forward to a fruitful association.”
To delight cricket fans across the country, Skyscanner has announced a slew of contests which includes a video contest where cricket buffs stand a chance to travel to Australia, NZ, SA or England by simply sharing which country they would want to visit and why. In addition to this, there are several exciting contests that will give fans an opportunity to meet their favourite stars in person and also the chance to win match tickets for Delhi Daredevils matches. There is something for the blogging community as well – where winners stand a chance to travel with the Delhi Daredevils team, enabling them to experience the adrenaline and excitement with the team.