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What do Millennial Travellers want?

Millennials are a hot topic of conversation, mostly for their relationships with smart phones and obsession with posting on Instagram, but did you know Millennials are the largest generation on the planet? There's over 400 million Millennials in India alone. They influence each other’s decisions as they put their lives on social media in a way no other generation has seen. The pressure and desire to travel has evolved from a luxury or privilege among older generations to a point where overseas travel is seen as a right. Investigating this evolution, Skyscanner India found out what Millennials want from travel, so here it is in their own words.

Always on the move

Ever enthused and excited about exploring new destinations, Millennials’ show a real passion for travelling with 62% of them typically travelling 2 to 5 times a year; a lucky 10% stated that they globe-trot between 6 to 10 times per year!

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Spreading their wings!

A whopping 80% of Millennial travellers prefer exploring international destinations over domestic locations. Making the most of their time overseas, 50% of Millennials plan to tick of multiple cities in one trip. Thanks to visa schemes such as Schengen, city hopping is a breeze for travellers with a thirst for seeing the world. Skyscanner also noted European destinations are a firm favourite amongst travellers of all age groups, with the United States and New Zealand also making appearances.

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There is always a Plan

while they seem spontaneous, Millennials are much more organized than they let on. Contrary to the common perception that Millennials are laidback, it turns out the younger generation are in fact methodical organizers who prefer time in hand to plan an efficient holiday – nearly half of the respondents (45%) book their tickets 3 months prior to their journey date.

Convenience over cost

The Millennial Travel Survey also observed that 86% of Millennial travelers prefer to pay more for convenience of flight schedule, irrespective of cost. This is in stark contrast to non-millennial travellers, 75% of whom choose to book a cheaper flight even if is at an anti-social hour or involves a layover. This is an interesting revelation especially in the light of Indians being such known fans of VFM – Value for Money. Millennials are bucking the age-old trend and choosing convenience over cost. However, 88% of all travellers are still in search of a ‘good’ deal and are willing to shift the date of their travel plans for a better price.

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Going solo

One trend still going strong is solo tripping, finding favour in about 30% of millennials compared to only 18% of non-millennials whose favourite travel companion is family. Choosing independent holidays over ones with families, 40% of the millennial travelers get a chance to visit off the radar destinations, without the added consideration of others travelling with them.

Experiential travelers

Engaging in the new is a must on the millennial to-do list. According to the survey, 53% of the Millennials prefer to spend on activities and experiences as opposed to food and drinks, shopping and accommodation.

Taking the road less travelled

Vacationing in places off the usual travel checklist rates high among the millennials with 40% opting for less frequented destinations. Exploring exotic and unusual locations is a key factor for Millennials while planning their vacay.

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