Glowmads
The Beauty Trend
Beauty travel is in the eye of the passport holder
In 2026, skincare routines and beauty rituals won’t just live on social feeds – they’ll shape real-world travel plans and behaviour.
Think in-flight skincare routines, shopping for local beauty products and detours to cult-favourite retailers. Travel beauty isn’t just about where to go – it’s also about beauty shaping how we explore.
For beauty on the go, what have travellers tried on holiday?
Travellers say they do beauty-related activities while travelling because:
Travel planning and advice conversations within beauty subreddits have grown 215% YoY.1
YoY interest in beauty communities is booming 2
Conversation
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Portable skincare is stepping into the spotlight
“Travellers are craving speed and simplicity, but not at the cost of quality or sensory joy. As beauty and travel increasingly overlap, and carry-on culture reigns, portable skincare is stepping into the spotlight and has become a natural step at Malin + Goetz as we focus on accelerating our presence in the travel retail space. The Travel Essential Kit at Malin + Goetz is a global top 10 best seller, showing that prioritising beauty isn’t just a luxury anymore, it’s part of how travellers elevate everyday moments on the move.”
Emily Coleman
CEO of Malin+Goetz
Skincare expert Janet Adetunji of @skinandbase shares travel skincare tips.
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