Togethermoon
The Group Getaways Trend
As more people marry later in life and shift away from traditional ‘boys-only’ or ‘girls-only’ events, couples are reimagining the ‘Togethermoon’ — bringing together friends and family for one shared, unforgettable celebration.
45% of travellers would choose a shared pre-wedding celebration with their partner, friends and family.
49% of Gen Z and 40% of Millennials would choose a shared celebration.
Why?
They’re more fun
64%Allow for spending as much time together before the wedding
53%Convenience
49%Cost-saving
48%Shared friends
39%Less hassle organising one celebration versus two
39%Group travel is on the rise
Flight searches for adult group travel are up 13% year on year.
Our experts’ top trending destinations for a 2027 sten do, based on group flight and accommodation bookings.1
Year-on-year search increase
Globally, group trips average seven travellers. Tokyo tops hotel demand with nearly five-night stays. Bali, meanwhile, is where groups stay the longest, averaging more than six nights.2
- Adult-only group travel proxy — 0 children/infants; hotel bookings on Skyscanner filtered to 6+ adults; flight searches on Skyscanner aggregated at destination level (groups fly separately) between January and June 2026 compared to same period the previous year. ↩︎
- Adult-only group travel proxy — 0 children/infants; hotel bookings on Skyscanner filtered to 6+ adults; flight searches on Skyscanner aggregated at destination level (groups fly separately) between January and June 2026 compared to same period the previous year. ↩︎
- Insight based hotel bookings on Skyscanner filtered to 6+ adults between January and June 2026. ↩︎
- Insight based hotel bookings on Skyscanner filtered to 6+ adults between January and June 2026. ↩︎