Family Miles
The Family Trend
Travelling with the family is taking off
Multi-generational travel is on the rise – not just to share costs, but to reclaim time together and create long-lasting memories between parents, kids and grandparents.
With budget a factor and many 20-somethings living at home, families – especially younger generations – are getting creative about how and where they travel.
Gen Z and Millennials are embracing multi-generational travel. In the past two years:
Two in five Gen Z adults cite saving money or sharing travel costs as their core motivation for travelling with family.
Family miles are gaining traction, despite increased proximity at home
“Driven by a desire for deeper connection, away from the daily routines and digital distractions, family miles are gaining traction, despite increased proximity at home.
Exploring together beyond the familiar four walls expands horizons and generates authentic opportunity to share stories and memories across generations. A unique space for bonding in a busy, transactional world.”
Lee Chambers
Travel Psychologist and Essentialise Founder
Hotel bookings made using our “family” filter are up 66% globally YoY.1
Reddit’s buzzing with family travel conversations – views on the topic have surged 387% YoY.2
For adults, family travel is about more than catching up – it’s a chance to:
Family Travel